Harley Reid has been arguably the most hyped No. 1 draft pick we’ve seen, with an inordinate amount of coverage.
And in a unique act of support from Reid’s sponsor, Puma, to the 18-year old, foxfooty.com.au can reveal the sportswear giant has bought the back page of the West Australian on Sunday, the day he’ll debut.
The West Australian back page will simply show a blank page with the writing: “A back page without the pressure. Good luck mate.”
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It marks the first time Puma has ever bought the back page of a paper for a paper for a player in a creative bid aimed to take some pressure off Reid.
Joining West Coast after a horror season – despite ample conversation Pick 1 might’ve been traded – and seemingly being splashed all over Western Australian press for most days thereafter, there’s been serious buzz out west surrounding Reid ahead his first AFL game against Port Adelaide on Sunday.
MORE TO COME.
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