‘Stans’ Exclusive Interview: Director Steven Leckart

Moviefone recently had the pleasure of speaking with director Steven Leckart about his work on ‘Stans’, the decision to focus on the fans, finding them for the film, working with Eminem, the legacy of the song ‘Stan’, and the moment when Eminem became the GOAT.

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‘Stans’ director Steven Leckart at the SXSW London Screen Festival. Photo: Joe Maher/Getty Images.

Moviefone: To begin with, can you talk about how this documentary came together and was it your idea or Eminem’s to focus on his fans?

Steven Leckart: So, the project predates me in terms of the original conceit, and Paul Rosenberg, who is Eminem’s longtime manager and is a producer on the film with us was an incredible collaborator. Paul has made it clear that they didn’t want to make anything conventional. They didn’t want to just look at his career and put him in a chair and tell his whole story. Paul has said very clearly and said this to me that the idea of doing that, I think it’s twofold. One, he’s such an unconventional artist that to do something so straightforward would be just not interesting, but also not very on brand for them. I think the other piece of it is, and Paul has said this, that apart from just that’s who he is as a person, you don’t necessarily do a whole retrospective of your career and life when you’re only in your early 50s and you’re still putting out music and doing things. The story’s not over. So why would you do that? So, I was delighted when I met them about five years ago and that they didn’t want to do anything conventional. Then because of the song ‘Stan’ and the way it’s impacted pop culture and become part of the ethos, so to speak, they thought, ‘Well, why don’t we turn the camera around on the fans?” Because if you know about the song ‘Stan’, it’s written from a fan’s perspective. So, when I came along, that was kind of all sitting there, but it was like, “Well, how do we navigate?” I think it’s important that we find a way to weave Marshall’s perspective through interviews and do some filming, but where’s the line in terms of when it’s him versus the fans? So, figuring out that balance is something we all collaborated very intensely on together, and as a filmmaker, it added to the challenge and that’s why I was so grateful and excited about this project.

Eminem in ‘Stans’. Photo: Paramount+.

MF: Can you talk about working with Eminem on this project and what was it like to sit down with him and interview him?

SL: Well, by the time we sat down to do the interview, obviously we’d met each other and he’s a producer on the movie. It was a long time coming. So, by the time we sat down, it was like I knew exactly what I wanted to achieve for the film. We had already been in the edit. When I met everybody, my promise to them was that we would be incredibly mindful of his time, and we wouldn’t waste his time. That’s not just because I think that’s a better way to manage the situation. It’s just, as a filmmaker, I like to be efficient. So, I wanted to make sure that what we did was we got a lot of depth in as little time as possible while simultaneously serving the needs for the film to have some balance between just being fans and needing his perspective. Because the film, if you think about it, is very much about the double-edged sword of the relationship between an artist and the fans. So, to not have the artist’s perspective to come in and punctuate it at times would’ve been a real missed opportunity. So, by the time we sat down, one, I’d met him before and we had, I think from the beginning, a nice rapport. He’s incredibly funny, sharp, witty, and all the things you’d probably expect. But what I found to be profound for me and very moving, was the way he could turn on a dime and become incredibly sincere, earnest and thoughtful. I think that’s what will be ultimately surprising to a lot of people in the film is just how much depth is there. But if you go to the records, it’s there. We just don’t necessarily know that if you haven’t listened to all the records or if you just know the singles. It’s in the albums. So, to me, he was exactly what you see in the movie, and I’m proud of that interview.

Katie in ‘Stans’. Photo: Paramount+.

MF: Can you talk about finding the “Stans” to interview for this project and did any of them alarm you?

SL: No, there was no one that was scary to me, and there was nobody that I was concerned about being in a room with, partially because we just vetted people quite a lot on the front end. We did casting-tapes and calls with people. So, we started with a link that went out over Eminem’s social media, which was fantastic because basically we put out this link to a questionnaire and we presented all the questions. So, we were able to kind of go through all of that and get a sense of each person already. Then we also asked for a 60-minute video. So, then we sort of culled from that. Then we worked with a great casting team, and they would go through the stuff, and they’d set up Zooms with people, and we would talk every few days about, “What are you seeing? Who are you finding? This person seems charming. Okay, but do they have all the story points that we’re looking for?” The thesis in POV of the movie is one of the lyrics from the song ‘Stan’, which is, “I’m just like you.” So, Stan in the original song writes to Marshall in his letter and says, “I’m just like you. Here’s how I’m just like you.” So, we looked through the profiles for people who felt they were just like him and could articulate why they were just like him. We found people that reflected on different parts of his life. Some people were like Venn diagrams, they had it all. Some people only had one kind of piece. Then we were looking for people that just popped off-screen, people that would be memorable, whether you like them, or you’re intrigued by them or you’re not sure. That was really by design. But everyone by and large was incredibly sweet. Then there were several people that I also talked to before we went to film with them, partially because I understood that if you’re going to make a film about people who will open-up about very deeply personal things, I wanted them to know who I was before we showed up on set. It was important to me to sort of, I think give them a safe space, and made them feel like they knew the interviewer before they showed up. It’s been great seeing and hearing from so many of them since they all now seen the film and that feels good that they expressed such vulnerability and they’re okay with it. Some people could feel a little either embarrassed or exposed, but they’re just like Eminem in that way because Eminem exposes so much of his own vulnerabilities in the music. It’s an interesting fun house mirror.

(L to R) Eminem and Zolt at the New York City premiere of ‘Stans’. Photo: Jeremy Deputat.

MF: Can you talk about the legacy of the song ‘Stan’ and how it has managed to stay in the pop culture zeitgeist for so long?

SL: I mean, I think it’s a perfect storm and confluence of everything that you hear in the song coming together. You have this Dido sample, which was a huge pop song that wound up in this movie ‘Sliding Doors’ with Gwyneth Paltrow. It’s just a love song, and it starts with a conga beat, and it’s just so soothing and gentle. Yet to make something that takes that and flips this on its head in terms of the narrative that was created by Eminem and his rapping, that’s what makes it so fascinating because it’s dark and light running together. I think that’s what we wanted to do in the movie was to have dark and light running concurrently together. I think what’s made it sustain is the fact that there was really nothing like it at the time. The song’s also been prophetic. Having a major artist write something about fame was I think a little bit interesting and new, right? Because he was newly famous when he wrote that song. I think that struck a chord, and then the video itself, which was co-directed by Dr. Dre, is cinematic. They shot on film; they had a crane. I mean, there’s stunts involved where a car is driving over a bridge. I think at the time it came out, people were really stunned by it and shocked. Then I think even people discovering it today, it’s just a masterpiece.

Eminem performing on stage in ‘Stans’. Photo: Paramount+.

MF: Finally, since you’ve done so much research on Eminem and his career, when do you think was the exact moment that he went from a respected rapper to the GOAT?

SL: I’m trying to remember if I can, when I feel like I heard about the GOAT conversation coming up, but I can’t remember exactly. I think looking back, I really think ‘8 Mile’ solidified the legacy and the legend of him because it gave a glimpse of where he came from, which is battle rap, which so many fans didn’t know about, but for fans who did know, it provided a sense of deep authenticity to him to come from that scene. I think the movie made average people who don’t know anything about hip hop aware of it. I think for people who are hardcore, I’m going to argue with you about this rapper versus this rapper, to see his old battle raps, which you can do on YouTube now, and find those raps, you realize just how preternaturally talented he was. I think the other aspect more recently that’s become clear about him as why people argue he’s the GOAT, is that he treats it like a 9 to 5 job. He goes to the studio in Michigan five days a week and works five days a week on music. I’m not the first person to say that. People know that. It’s hard to imagine any other rapper that’s going to work as hard as he works to create the art that he creates for as long as he’s planning to create it. I think that’s the other aspect that leads to people feeling he’s the GOAT. To me, he’s certainly on the Mount Rushmore. That’s not debatable.

Eminem at the New York City premiere of ‘Stans’. Photo: Jeremy Deputat.

What is the plot of ‘Stans’?

A revealing, edgy, and disarmingly personal journey into the world of super-fandom, told through the lens of one of the world’s most iconic and enduring artists, Eminem, and the fans that worship him.

Who is featured in ‘Stans’?

‘Stans’ premieres on Paramount+ August 26th .

List of Rock and Roll Documentaries:

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